Helping SHARK! CELEBRITY INFESTED WATERS reach Gen Z audiences

We reached out to a number of UK-based, shark-expert  influencers and asked them to create their own trailer for the show, based on the positive impact that it could have in terms of protecting sharks (which have been persecuted since the release of JAWS). Through UNREEL's contextual network, they were able to reach a Generation Z audience who are interested in the ocean, protecting the environment, celebrity gossip and want it all in “snack-able” formats.