Helping Stanley Black & Decker engage actions port audiences

Challenge:

• Broad brand stable including Stanley, Black + Decker, DeWalt and Craftsman
• Existing core audience aged 40+ males
• Wanting to engage younger, more diverse audience
• Wanting to break away from traditional marketing to showcase new technology and product ranges

Over 5 years we:

• Engaged a younger audience
• Drove product sales with new consumers 
• Diversity audience demographics
• Truly authentic partnerships 
• Modernised marketing output
• Supported new product innovation