Helping Stanley Black & Decker engage actions port audiences
We helped Stanley Black & Decker – a $12B global corporation with multiple tools brands, product categories and licences – engage an action sport audience.
Challenge:
Broad brand stable including Stanley, Black + Decker, DeWalt and Craftsman
Existing core audience aged 40+ males
Wanting to engage younger, more diverse audience
Wanting to break away from traditional marketing to showcase new technology and product ranges
Over 5 years we:
Engaged a younger audience
Drove product sales with new consumers
Diversity audience demographics
Truly authentic partnerships
Modernised marketing output
Supported new product innovation
Results
30 Ambassadors
1,500 branded posts
52+ million video views
11.5 million engagements
204 million in media reach
66% Male : 34% female ratio
some of our high-impact social campaigns
Helping SHARK! CELEBRITY INFESTED WATERS reach Gen Z audiences
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