Our Work

Enter the CICAverse

Working with Roblox and Clarks to take CICA into the digital universe

We partnered with ROBLOX to launch three urbansport EXTREME athletes (BMX, parkour and breakdance) through a digital portal into the world of animation.

A digital avatar was created for each athlete and then people were invited to enter the CICAVERSE where the whole user experience was gamified with special offers like customisation and free Cica shoes.

Results

YOU'VE DONE AN AMAZING JOB OF CONNECTING US WITH JUST THE RIGHT COMBINATION OF INCREDIBLE PEOPLE TO CREATE SOMETHING REALLY SPECIAL. THE DETAIL AND CONTENT HAS ALWAYS BEEN REMARKABLE
Rosie McKissock | Category Director @ Clarks

  • Reached a new audience for Clarks
  • Sales goal exceed by 110%

some of our high-impact social campaigns
One Skateboard, One Love
Read more ›
Helping Stanley Black & Decker engage actions port audiences
Read more ›
Enter the CICAverse
Read more ›
Everest Sea-To-Summit fastest ascent record
Read more ›
Helping SHARK! CELEBRITY INFESTED WATERS reach Gen Z audiences
Read more ›
Behind the Lens with Supercar Blondie
Read more ›
More high-impact social campaigns

Contact Us

We help to generate greater reach, engagement, value and revenue for content creators, social publishers, event owners, premium content producers, brands and agencies. If you would like to chat to us about ways in which we can work together, please:

Thank you!
Your submission has been received!
One of our team will be in touch soon.
Oops! Something went wrong while submitting the form.
EXTREME and UNREEL BY EXTREME are part of WAVELENGTH NETWORK
United Kingdom • Australia
HQ: 124 City Road, London, EC1V 2NX, UK
+44 (0)207 244 1000
info@wavelengthnetwork.com