We partnered with ROBLOX to launch three urbansport EXTREME athletes (BMX, parkour and breakdance) through a digital portal into the world of animation.
A digital avatar was created for each athlete and then people were invited to enter the CICAVERSE where the whole user experience was gamified with special offers like customisation and free Cica shoes.
YOU'VE DONE AN AMAZING JOB OF CONNECTING US WITH JUST THE RIGHT COMBINATION OF INCREDIBLE PEOPLE TO CREATE SOMETHING REALLY SPECIAL. THE DETAIL AND CONTENT HAS ALWAYS BEEN REMARKABLE
Rosie McKissock | Category Director @ Clarks
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